Why Are Gift Baskets So Popular in Real Estate?
Tuesday, March 30th, 2010Buying or selling a home is far from a cut-and-dry transaction. Most of the time, doing so involves a great deal of time – and a whole lot of money. Since you are likely to work closely with a real estate agent, it’s always nice to receive a small gift from them. These days, more and more real estate agents in Australia are turning to gift hampers; learn more below.
Welcome Home!
Once all of the negotiations have been done, the contracts have been signed and the house has officially changed hands, the buyers of a new home may feel a bit overwhelmed. While they’re sure to throw a housewarming party down the road, a top-notch real estate agent can get the ball rolling by presenting them with a first-rate gift hamper. It’s a great way to start breaking in a new home, and it’s one gesture that is sure to be well-received.
Thanks for the House!
When an agent works with someone to sell a house, a relationship can form. Many twists and turns can occur during the process, which prompts a feeling of closeness and, sometimes, of friendship. When the transaction is complete, it’s nice to cap things off in a friendly and memorable way. That’s why many real estate agents present home sellers with gift baskets. Whether they’re stuffed with delectable chocolates or filled with teas and coffees, gift hampers are delightful ways to tell someone “thanks” for their business.
Garnering Repeat Business -
Like other businesspersons, real estate agents generally aim to get as much repeat business as possible. After all, many people buy and sell several homes during their lives. A real estate agent’s top goal should be having previous customers use their services again. A great way to do that is by closing a transaction on a memorable note – and gift baskets are exceptional ways to do so. The right basket will stick in a client’s mind; when they need to buy or sell a house in the future, they’ll remember their agent’s generosity and are more likely to call them.
A Great Marketing Tool -
Regardless of whether they are given to home buyers of the sellers, there is no doubt that gift baskets are an excellent marketing tool. They are much more personal than a simple bouquet of flowers or a gift voucher, and they usually last a lot longer, too. Real estate agents can tuck their business cards into the baskets that they give out, ensuring that people remember who they are. When visitors stop by, they’re sure to ask who gave such a lovely gift hamper; when the agent’s name is given, word-of-mouth advertising kicks into full gear.