Archive for March, 2010

Why Are Gift Baskets So Popular in Real Estate?

Tuesday, March 30th, 2010

Buying or selling a home is far from a cut-and-dry transaction. Most of the time, doing so involves a great deal of time – and a whole lot of money. Since you are likely to work closely with a real estate agent, it’s always nice to receive a small gift from them. These days, more and more real estate agents in Australia are turning to gift hampers; learn more below.

Welcome Home!

Once all of the negotiations have been done, the contracts have been signed and the house has officially changed hands, the buyers of a new home may feel a bit overwhelmed. While they’re sure to throw a housewarming party down the road, a top-notch real estate agent can get the ball rolling by presenting them with a first-rate gift hamper. It’s a great way to start breaking in a new home, and it’s one gesture that is sure to be well-received.

Thanks for the House!

When an agent works with someone to sell a house, a relationship can form. Many twists and turns can occur during the process, which prompts a feeling of closeness and, sometimes, of friendship. When the transaction is complete, it’s nice to cap things off in a friendly and memorable way. That’s why many real estate agents present home sellers with gift baskets. Whether they’re stuffed with delectable chocolates or filled with teas and coffees, gift hampers are delightful ways to tell someone “thanks” for their business.

Garnering Repeat Business -

Like other businesspersons, real estate agents generally aim to get as much repeat business as possible. After all, many people buy and sell several homes during their lives. A real estate agent’s top goal should be having previous customers use their services again. A great way to do that is by closing a transaction on a memorable note – and gift baskets are exceptional ways to do so. The right basket will stick in a client’s mind; when they need to buy or sell a house in the future, they’ll remember their agent’s generosity and are more likely to call them.

A Great Marketing Tool -

Regardless of whether they are given to home buyers of the sellers, there is no doubt that gift baskets are an excellent marketing tool. They are much more personal than a simple bouquet of flowers or a gift voucher, and they usually last a lot longer, too. Real estate agents can tuck their business cards into the baskets that they give out, ensuring that people remember who they are. When visitors stop by, they’re sure to ask who gave such a lovely gift hamper; when the agent’s name is given, word-of-mouth advertising kicks into full gear.

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Buying Vs Building a Home

Friday, March 26th, 2010

Are you thinking of buying your own home? Going from renting or living at home to owning your own place is something that you should definitely be proud of. The only trouble is you’re not entirely sure about whether you should buy or build.

It is not something that can be definitively answered, so instead the pros and cons will be laid out for your consideration.

The Case For Building

Building your own home definitely has its charms – it’s almost like you’ve built the thing yourself. The sense of pride that you feel is palpable (and justified), as it’s not the easiest thing in the world to do, but it has it’s good points:

Pros

  • The decorating style will be suited to your tastes
  • Your home will be new (duh), and with that comes advantages – modern design and new electrical systems being two big points
  • If you do it right, building your own home can be cheaper than buying a home
  • A sense of pride at having “made” the house

Cons

  • Building delays are pretty much inevitable, so expect some bumps in the road
  • A LOT of time and effort goes into building a home – expect some stressful times
  • Costs can escalate quickly if budgets aren’t kept to

The Case for Buying

Buying a pre-owned home is probably the option most people go with – the convenience of moving straight in sometimes can’t be beat. It’s not for everybody, but still:

Pros:

  • You can move straight in – no waiting 8-12 months for you!
  • Older houses can sometimes have a charm to them that a new house would need years of being “lived in” to achieve
  • No awkward state of limbo between selling your old house and waiting for the other one to be built

Cons:

  • Utility costs can be a little more expensive, what with the outdated wiring and plumbing
  • Repairs are more constant – in fact overall maintenance is most likely higher than what a new house would be
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Sources of Resident Prospects

Thursday, March 18th, 2010

We often discuss apartment marketing and leasing. Spending a few minutes considering how the prospects develop is a useful exercise for designing a marketing and leasing strategy.

Where do resident prospects come from in the market place?

  • The Internet is the first main source of potential renters. This is more complicated than the service providers in the area describe. Few renters simply look at the Internet sources, choose an apartment and rent. Certainly, the entirely Internet focused renter should not be ignored, but the view should be more wholistic.
  • Many renters come to us from word of mouth recommendation of their friends, associates, and fellow workers.
  • A large portion find properties by looking physically in the area that interests them.
  • Another portion are driven by access to shopping, entertainment, or employment.
  • Still others are neighborhood focused driven by neighborhood reputation, school quality, or socio economic strata of a given area.

For the more geographically driven of the above groups property frontage and visibility can be important. Outdoor signage, advertising in local venues, or local market flyers can push prospective renters to the property.

Having identified in broad brush terms, let’s discuss sources and some of the numbers bandied about regarding them. The U.S. federal Department of Commerce attributes 40% of drop in visits to signage. Signage has seen steady growth as the Internet has strengthened and as print advertising has waned. In fact, at this point, newspapers are not effective by almost all accounts marketing apartments. Internet stats say 72% of out town move ins come from the Internet and over 50% of in town. Craigslist gets credit for about 14% of the total new renter prospects. Statistics on referral traffic are difficult to nail down, but they are clearly so effective that almost all properties have good referral programs. Partnerships with major employers are a standard rental unit leasing approach validating the value of understanding who local employers are.

As rental property owners and managers, developing an approach supported by a strong property marketing website that advertises the community as well as the property characteristics is step 1. Next, an integrated Internet marketing plan (depending on property size) that includes Craigslist and potentially other paid sources and possibly pay per click. A well planned signage plan on and off the property may be needed. These all need to be combined with flyers at local businesses and employers, major employer partnerships, strong referral plans, and so on. Depending on the properties visibility, location strength, and size these can be added, expanded, or left off the plan as appropriate. In all cases, understanding the traffic volume required is a key part of achieving your renting goals in combination with your marketing and leasing plan.

Blake Ratcliff (US Naval Academy Graduate & Marine Officer, Serial startup entrepreneur, COO/CEO, multifamily / residential investment founder, and property manager).

Blake’s crafted 100+ business plans, prepared and delivered 1000+ investor presentations, and is an expert financial modeler. A deeply experienced real estate business person and startup business expert, Blake hones your Business plans, reports, and presentations.

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Is Bamboo Really the Right Choice in a Green Home?

Saturday, March 13th, 2010

Over the past couple of years we have been told that bamboo is cheap and an eco-friendly way to build your home. Because of this, bamboo is being used more and more for hardwood floors and even walls. The problem is that no one stopped to think if bamboo was the best choice. Bamboo is great for short term, but unless you are getting the right type of bamboo, it can become less and less of a good choice. The bamboo can and will start to erode and the structure will be weakened. This article will give you some reasons why this is, and ways you can avoid it.

Before the year 2000, bamboo is highly recommended in building a green home, but as bamboo got more and more popular, the harvesting started to increase. Bamboo needs at least five years to grow before you should harvest it and use it for building. To cash in early, many companies have harvested before that crucial five year period and that leads to the problem. Like I said above, the bamboo starts to lose its structure and durability fairly quickly if it is not grown for over five years. Many people would not be able to tell the difference between good bamboo and bamboo that was harvested early. Bamboo can still cost thousands of dollars, and who wants to waste that money when the wood will only be good for a couple of years? I do not think many people would make that choice.

Right now, it is almost impossible to tell the difference, but there are already talks about a rating system for bamboo. Three categories will be needed. Harvested after the five year period, harvested before the five year period and unknown. This is the best way to classify bamboo and will help a lot of people in the future. Like I said, this rating system is already being produced and is trying to get into all bamboo sales, but it is not in place yet.

Until this rating system happens, however, it is recommended to avoid using bamboo to build your green home. Yes, it may be tempting because it is a lot cheaper, but do you really want to remodel your floors or walls after only a few years? The risk is definitely not worth the inexpensiveness of the initial choice. So, for right now, avoid using bamboo to build your eco-friendly home and use it as a decoration instead.

Nancy Niblett is a highly successful Real Estate Agent specializing in the Chandler area. She credits her success to hard work, integrity and honesty. Clients continue to refer her over and over again. Nancy is one of the most successful award-winning agents and currently with West USA Revelation. She was awarded one of the top 50 Individual agents by Phoenix Business Journal and the top selling agent in her office which is number 5 selling real estate offices in Arizona.

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St Armands Towers on Lido Key

Tuesday, March 2nd, 2010

Fabulous water and beach views, expansive terraces, highly sought after location, sunny weather, numerous golf courses, world’s best beaches and happy people. If you are looking for a great place to retire to or own a vacation

Sarasota, Florida

Sarasota is located on the west coast of Florida about an hours drive south of Tampa. People from all over the world visit this area because of the gorgeous beaches, numerous golf courses, a rich arts and cultural background, happy people and overall relaxed atmosphere. Many people purchase vacation homes in the Sarasota area to escape the harsh northern winters. The barriers islands – Lido Key, Siesta Key, Longboat Key and Casey Key are a popular destination for these snowbirds from the midwest and north eastern sections of the United States.

Lido Key

Lido Key is the small barrier island located just west of downtown Sarasota. Some of the area most magnificent homes are located on this key. The real estate is made up of single family homes, condominiums and commercial property. St. Armands Circle is a popular destination for vacationers and locals who want to enjoy a great meal, do some shopping, eat an ice cream, spend a few hours at the spa or just sit at Starbucks and relish in a tasty beverage.

St. Armands Towers Condos

These two towers are located just outside St. Armands Circle and across the street from the gorgeous Lido Key beach. Many of the units have breathtaking views of the beach and clear waters of the Gulf of Mexico. Residents have easy access to St. Armands Circle. They can walk down the street and enjoy all of the amenities within just a few minutes. If you hate fighting traffic or hopping in the car for any sort of entertainment than St. Armands Towers might be the perfect place for you. Prices of condos start in the high $300,000′s and go up to over a $1 million.

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